Our task was to distribute a high quality brochure with an integrated CD intended for use by the fashion media.

 

Primarily to promote the new season collection, colour matching was of paramount importance, we also included fabric swatches to match the colours to. An exclusive soft touch laminate was added to give a quality feel to the finished brochure.

 

Working closely with the client, we suggested they saw 'scatter proofs' of their images before going to press, resulting in some re-touching and the decision to give us samples of the cloths to ensure colour match.

We also produced and printed the CD which was attached using a non-scratch foam stud.

We than processed the clients data through PAF, NCOA and other address cleaning filters to ensure maximum deliverability. The data was also mailsorted to reduce the postage costs.

 

Finally, a laser personalised letter was produced with matching label, the whole packs were then enclosed and despatched via Royal Mail.

Key points:

• Press Pack Mailing
• Launch of Autumn/Winter Collection
• Stimulate interest within the fashion industry
• Give journalists and media the imagery for reproduction
• Resulted in greater exposure of the collection in the Media

Address: 44 Wates Way, Mitcham, Surrey CR4 4HR Tel: 020 8544 5500 Email: enquiry@positiveimagesuk.com

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