Multichannel marketing campaigns see a greater return on investment, yield higher results and can even improve company revenue.
5 Essential Multichannel Marketing Facts:-
- 97% of multichannel marketers have seen improvement in their company’s revenue.
- 72% of consumers say they would rather connect with brands and businesses through multichannel integrated marketing channels.
- 52% of multichannel marketers say they “usually” or “always” hit their financial targets.
- Campaigns are 45% higher with print, web landing page, email & mobile marketing.
- Multichannel B2C campaigns see a 24% greater return on investment.
Powerful multichannel marketing technology can automate and publish personal and measurable campaigns across print, websites, emails, mobile media and even social media.
Marketers can now create data driven campaigns that link personalised direct mail pieces to personal landing pages.
Being able to integrate direct mail into online strategies will be beneficial to many organisations post GDPR, as the ICO has confirmed that brands do not need consent for postal marketing.
Positive are ISO 27001 and DMA accredited print, direct mail and multichannel marketing specialists. Our multichannel marketing service can help improve your customer engagement and generate better results through your marketing campaigns and journeys.
For further information please contact Danny Sullivan, Managing Director on 020 8544 5500 or email firstname.lastname@example.org