Coke gets personal, using its bottle labels

When an Australian ad agency had the bright idea of putting popular names on Coke bottles, the results were brilliant.

The Challenge

  • Print hundreds of millions of personalised bottle labels within a four –month lead time
  • Match iconic Coca-Cola red colour

The Strategy

  • A total of 12 HP Indigo digital presses ran 24/7 to 24/5 across three months
  • Special ink, pre- mixed by HP Indigo, developed to match Coca- Cola red


  • One billion personalised labels were printed, 150 names in each of more than 32 countries, in 15 languages and five different alphabets
  • Outstanding colour match accuracy

Further Information 

At Positive we offer innovative digital printing facilities ensuring exceptional quality, speed and value for money.

With our HP Indigo technology, no matter how complex or high volume your project may be, your brand colour palette will always be printed consistently and to the highest quality.

Call us today to discuss your print requirements on 020 8544 5500 or email

 Coke Case Study Copyright – 2014 Hewlett-Packard Development Company


5 Advantages of Digital Printing


Digital printing refers to modern printing methods that use digital files instead of printing plates. The main advantages of digital print are:-

1.Personalisation & Variable data– Variable Data Printing (VDP) allows for the customisation of individual graphics or text on a print by print basis. Every impression on the paper can be different, making digital ideal for personalised direct mail campaigns. A lot of business use digital printing to help with their business advertising. If this is something that interests you then you might want to take a look at something like spectra integration who can offer you this service.


2.Speed- digital is the perfect option if you need something turned around very fast. Unlike lithographic printing, there is no need to prepare plates so only minimal set-up time is required.


3.Quality– digital technology has improved significantly over recent years. HP Indigo’s Liquid ElectroInk Process (LEP) process matches and at times surpasses traditional offset (lithographic) printing and exceeds competing digital printing technologies.


4.Versatility- digital print is very versatile. HP Indigo printers have the largest media range, enabling printing on over 3,000 certified substrates, including synthetics, darks and metallics.


5.Value– as digital printing is so quick to set up there are minimal set up costs. It therefore offers exceptional value, especially for shorter print runs.


National Gallery Case Study

The National Gallery utilised digital print technology to produce a high quality book (pictured) to commemorate an exhibition of newly acquired Titian paintings .

The books were available for sale within one week, compared to 6-12 week lead-time required for traditional offset (lithographic) printing. The Indigo solution delivered a far more effective and lower-cost solution, without any loss of quality.


About Positive

At Positive we offer innovative digital printing facilities ensuring exceptional quality, speed, versitility and value for money. Our HP Indigo digital technology is ideal for smaller print runs and variable data projects.

Our Surrey based factory provides the full range of integrated print services including digital printing, lithographic printing, large format printing and direct mail.

For further information, call Danny Sullivan, Managing Director on 020 8544 5500 or email


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National Gallery Case Study Image & Copy- Copyright 2014 Hewlett-Packard Development Company


Lithographic vs Digital Printing

With the continual advancement in digital technology, there are many who argue that traditional print is dead. This couldn’t be further from the truth with the vast majority of commercial printers offering their customers both digital and lithographic processes to choose from.

Despite the plethora of advances within the industry, there is still a major demand for traditional techniques which deliver the quality finish our customers crave. That’s not to say there are some positives and negatives for each technique!


The lithographic printing process has evolved the 15th century. PIUK have invested heavily in both its printing and finishing capabilities, offering greater control throughout production. Even with modern technology at our fingertips, the core principle remains the same: the application of pressure to an inked surface resting on paper which produces a high-quality print.

This tried and trusted approach can offer a number of advantages, although much depends on individual requirements:


  • Cost of individual units depreciates for long print runs, making commercial printing cost-effective
  • Plates are long-lasting, which means that they can be reused again and again, further reducing costs for our customers
  • Litho printing produces sharper, cleaner images and type due to the use of a rubber blanket, which adapts well to each surface
  • Need versatility, no problem! PIUK can print up to 1mm thick across different paper and board substrates.


  • For smaller print volumes, litho can incur greater costs than digital due to the production processes involved


Digital printing is an extremely popular alternative to lithographic printing, utilising the latest, most sophisticated digital presses we achieve a super-crisp finish.


  • With no added drying time; digital is the perfect option for those tasks with tight deadlines!
  • There is no need to prepare plates as with litho printing, which further increases our ability to turn your projects around quickly
  • Modern digital printing returns a high quality finished product, which comes close to matching litho methods for quality over a shorter time-span
  • Are you utilising variable data printing? You certainly should be! VDP allows for the customisation of individual graphics or text on a print by print basis. The benefits of targeting your marketing efforts as accurately as possible are well documented – if you send an email campaign you address your customer by name, so what not with printed collateral?


  • Digital printing consumables can be costly, which is why utilising a commercial printer like PIUK that has the ability to produce Digital and Litho projects in house is more cost effective.


Both litho and digital printing methods each have their own individual merits – there is a reason why they’re both still being used by printers across the world. Deciding which method is best for you depends on a variety of factors, such as; turnaround time, run size, budget etc.

For expert advice on choosing the correct printing method or any aspects of Print Project Planning please contact Danny Sullivan by emailing