How to prepare for an exhibition

How to prepare for an exhibition

Exhibiting at a trade show, exhibition or conference? Here are our top 10 tips to ensure your stand is a success:

  1. Identify your objectives

Before you even book a stand be sure of your business goals.  Are you launching a product, promoting your brand or seeking new leads?  Set yourself realistic targets and a budget.

  1. Book early

To get the best location and take advantage of early bird rates, book your stand as well as any hotels and travel tickets as soon as possible. This will also allow plenty of time for the design, production, delivery and installation of your stand and promotional material.

  1. Brand guidelines

Exhibiting will require your brand to be reproduced both online and offline on large and small formats.  To ensure consistency ask a designer to create or update your brand guidelines with brand colours, typography, logo positioning and imagery.

  1. Spread the word

Let people know where and when you will be exhibiting.  Consider promoting the event on your company’s website, email signatures, newsletters and social media.  You could even send invitations to prospective customers via post.

  1. Stand design

Eye catching media walls, roller banners, light boxes, foamex boards and even complete bespoke exhibition displays are all great ways to entice visitors to your stand.  Arrange a meeting with a designer to discuss your ideas and develop your concept.

  1. Marketing materials

Make sure you have plenty of marketing materials to give to visitors.  As well as brochures, leaflets and business cards try some fun promotional items.  Badges, stationery and even temporary tattoos will make your brand memorable.

  1. Choose your team

Choose who you want to represent your business and brand wisely.  Think about what you would like your team to wear.  Branded t-shirts are a good way of making your team easily identifiable to visitors.

  1. Make it fun

Exhibitions are interactive events, so try and make it fun!  Competitions and challenges with prizes can be great ways of enticing visitors to your stand, starting conversations and collecting data.

  1. During the event

Encourage your team to appear friendly and approachable.  Set up a rota to ensure your stand is always manned and don’t forget to collect contact details for that all important follow up.

  1. Follow up

Make sure your team follows up all leads as soon as possible after the event.  Automated multichannel marketing campaigns can ensure all leads are promptly contacted across a variety of media, such as email, text message and direct mail.

 

ABOUT POSITIVE

POSITIVE provides a complete end to end exhibition solution.  Our services include 2D &3D creative design, large & small format printing, direct mail and multichannel marketing as well as manufacturing, installing and de-rigging exhibition and event displays.

Need help with an upcoming trade show, exhibition or conference? Call Sarah Carter today on 020 8544 5500 or email sarah@positiveimagesuk.com

 

 

Positive Colouration Partnership

Positive and Colouration Partnership

Positive and Colouration have partnered to form a new larger print group.

The directors of both companies believe there are many benefits to bringing the two family-owned businesses together.

Positive’s Managing Director, Danny Sullivan said “Each company has different but complimentary services.  Through the partnership both businesses will be able to offer their clients a wider range of solutions”.

Positive Images UK, who recently celebrated 25 years of trading, provide design, print, direct mail, web 2 print and marketing solutions for clients in the retail, media, financial, charity, cosmetics and health and wellbeing sectors.

Colouration, founded as a family business in 2001, has evolved to become market leaders in delivering high end displays and visual solutions to the beauty, fragrance, retail and events industries. Colouration offers inhouse services including creative design, print, cardboard engineering, acrylic fabrication, site builds, media rollouts and installation.

To strengthen the partnership Colouration has re-located to Positive’s newly expanded Surrey factory and head office.

Tony Dennington, Managing Director of Colouration said “By partnering Colouration and Positive we have doubled our production capacity, allowing us to offer a wider range of production services to our clients for both smaller and bigger projects, all from one purpose-built site. Good internal structures, improved production efficiencies and a strong account management team ensure we are well placed to offer a greater range of visual image services to our valued clients and open the doors for growth”. 

Both directors are keen to stress that it is very much business as usual.  “We will be keeping both the Positive and Colouration brands, as they are very well established” Danny Sullivan added.

The newly formed group now boasts a 35,000 square foot site, employs 44 members of staff and is expecting a £5.5 million turnover for this year.

For further information about Colouration visit https://colouration.london/

To find out more about our partnership with Colouration, call POSITIVE today on 020 8544 5500 or emaill hello@positiveimagesuk.com 

Large format printing

3 Large Format Design Tips

Sometimes you need to go big. You might need:

  • Roller banners, media walls or other display panels for an event or exhibition.
  • Indoor or outdoor signage.
  • Posters, hanging banners,  window clings or other large prints.

Whether it’s an event launch, sponsorship promotion, exhibition or opening night, making use of large format printed materials can help to add that extra special something to the way you and your brand are perceived by your target audience or market.

Whatever the reason, taking a few things into consideration during the design phase will ensure your project goes as smoothly as possible.

Here are our top 3 design tips for large format printing.

1. Make use of vectors

If you need to have something enormous, vectors make life a lot easier throughout the whole process. Vectors differ from your normal image in that they record geometric instructions as opposed to pixels.  What this means is that your designs & logos can be scaled up or down with no loss of quality. This also means you can avoid working with image files so large they require off shore data storage to contain them!

A secondary benefit to this is that you can work small and scale up, which makes a lot more sense for proofing and printing samples to make sure things come out okay before committing to the final print.

 

2. Think about contrast & distance

The way images play out on a computer monitor will never match the way things look at a distance. If it’s hard to read the text from 20 feet away from your desk, is it going to be large enough to work in large format at a distance?

Another common downfall of a large format project is including too much detail which gets lost in printing or lots of text in the design. Keeping things as simple as possible will help to convey the bigger picture (no pun intended).

In terms of the image quality, think of this in terms of viewing distance.

If your audience are going to be standing many meters away (for example for a banner displayed behind a speaker at a conference) then you don’t really need to go above 75 DPI. However for an exhibition panel or similar (where the audience could get up close to the printed material) then 200 DPI, or even more, would probably work out.

 

3. Take bleed into account

Before finalising any design (irrespective of format or size) it’s important to allow for “bleed”, or free space that allows a small margin around the edge of the printed image. This allows us to account for things like paper movement and lets the guillotining process to take place whilst retaining a true “margin to margin” print.

Failure to do this can result in the insertion of a white border around the image or the image being cropped. So if commissioning a design for print, always take this into account before signing off on it.

 

About Positive

 

At Positive we provide the full range of large format products including:-

  • Event Displays (roller banners, media walls, literature stands, media stands & more).
  • Indoor Use (foamex boards, posters, static banners, digital wallpaper, floor graphics & more).
  • Outdoor Use (hanging banners, dibond signage, light box posters, flags & more).
  • Glass & window (window clings & contravision).

We utilise specialist Roland large format presses to ensure that your brand colour palette will always be printed consistently and to the highest quality.

For further information call us on 020 8544 5500 or contact us.

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