Penny Pincha

The Curse of Cost Creep

“How much?” Penny exclaimed. “That’s just extortionate!” And so she settled down to do what she does best.

It’s not by accident that Penny Pinchá is known as the Penny who looks after the pounds. With a penchant for optimising profits, her common-sense approach to financial frugality has helped Positive’s clients maximise their marketing ROI many times. 

Penny was excited. Dynamic Dan had just rushed past her office, advising her of a new multichannel opportunity with a great new client and to expect a meeting invite to be introduced to a new client. Before dashing off, he had quickly thrust an outline brief into her hands along with some seriously high competitive quotes.

“Wow.” Penny said, as she scoured the figures, incredulous. “Looks like someone is trying to fund more than just a campaign with these prices.”

Their requirement was complex; a fully personalised multichannel campaign with print, landing pages, emails, SMS, social media, mobile media and imagery. But there was something missing. “How on earth are they going to measure success without metrics?” cried Penny as she got out her favourite red pen, preparing to get all forensic about the financials.

After a couple of hours, Penny sat back satisfied. Not only had she identified how to avoid cost creep, she’d also included a user-friendly dashboard to track the effectiveness of the campaign, right down to a per customer level. The quality of the data would more than justify the marketing investment, and still mean Positive were working within the parameters of the budget.

“Positively perfect,” beamed Penny, excited in the knowledge that the improved customer engagement and greater quality of dales would help boost the campaign ROI.

Penny laughed. “And that’s why I’m known
as the Penny that looks after the pounds”.

Whether you need to simplify processes, go to market quickly, or just want to ensure you achieve your revenue goals, we can help.

Like to know more?  Click here

Or to book your FREE consultation call Sarah Carter on 020 8544 5500 or email sarah@positiveimagesuk.com 

Dynamic Dan

The Terrifying Timescale

“They must be panicking like mad over there,” remarked Dynamic Dan as he reviewed the requirement timescales.

Dynamic Dan could do the most amazing things truncating timelines. For instance, only yesterday he’d helped make a launch a wild success by turning around 80,000 personalised invitations in just one week. And today’s challenge of 5,000, although more modest in comparison, was no less urgent. One thing he knew for sure, was that it could be done. Of that, he was absolutely positive.

“If we could attribute speed requirements, this would be warp nine” said Dan as he rushed through the building at his usual breakneck speed, scattering loose papers from every desk in his wake.

For all the rushing, Dan was remarkably relaxed. Over the years, Positive had invested in its business with cutting-edge technology and built robust processes to ensure they could consistently deliver fast and accurate go to market solutions. It’s why it holds a number of accreditations including ISO9001, and why Dan was able to remain calm even under pressure. “Ok, that’s scheduled,” Dan confirmed, his head buzzing with the task ahead. “Better give the team the heads up.”

The team that Dan was so proud of, faithfully looked after every aspect of the urgent request, from artwork to fulfilment and delivery; very useful when you need 5,000 personalised mailers produced with clean data, filled and sealed in bespoke envelopes and posted out using a range of bests value DSA suppliers, all in a matter of just days.

With the team briefed, Dan rushed back to his office to give the client an update, before heading off to his next meeting – this time with a client who’d been let down badly by a supplier over-promising and under-delivering.

As he drove, he allowed himself a rare moment to reflect on how relieved they sounded on the phone after he’d advised that, yes, it could absolutely and positively be done.

That’s why they say, “Dan? He’s the man that can”.

Whether you need to simplify processes, go to market quickly, or just want to ensure you achieve your revenue goals, we can help.

Like to know more?  Click here

To book your FREE consultation call Sarah Carter on 020 8544 5500 or email sarah@positiveimagesuk.com 

Positive Pete

A Problematic Process

“I’d never let my clients down like this…” muttered Positive Pete as he reviewed yet another problematic print process.

The challenge Pete was solving for this brand-new client was an all too common one. A decentralised print ordering process that was leading to a woeful lack of brand consistency – a miserable situation made even more stressful by poor stock forecasting.

“No wonder they’re worried,” he mused.

But then he smiled because, as usual, his experience meant he could inform a positively perfect solution.

To address brand consistency, all the comms could be templated with both locked and editable content fields. As well as ensuring a consistent look and feel, easy editing tools meant the templates were simple to use. Next, he considered how to deliver frequently reactive tactical comms in short timescales. “Ah, they’ll love this” Pete exclaimed, as he fleshed out the proposal by recommending Positive’s online portal. “This’ll give them the speed they’re after, and it’s easy to use too.”

He was pleasantly surprised to look up and see Penny Pinchá (the Penny who looked after the pounds) standing there, calculator in hand. “Is that the proposal for  the new client” she enquired, positively overflowing with excitement. “I’ve been scouring the figures,” she said, holding her calculator aloft like an exhibit in a court case. “It’s frightening how much they’re wasting by over-ordering stock… there’s a great opportunity to drive efficiencies there.”

“Perfect, thanks Penny,” Pete replied, making a note to highlight that the portal had in-built stock control.

Pete finalised the proposal and quickly glanced in the mirror. His suit looked sharp, his shoes were gleaming and, as you’d expect from someone who had a reputation for perfection, not a hair was out of place. He packed up the documents and brimming with confidence, headed off to make the new client very happy.

“That’s another positively perfect solution,” he said.

Whether you need to simplify processes, go to market quickly, or just want to ensure you achieve your revenue goals, we can help.

Like to know more?  Click here

Or to book a FREE consultation call Sarah Carter on 020 8544 5500 or email sarah@positiveimagesuk.com