5 Tips Enhance Improve Printed Collateral Materials

5 ways to enhance your printed marketing materials

Successful businesses understand that effective marketing collateral can help:

  • Create a more established image of your business;
  • Attract more clients;
  • Build a stronger brand; and
  • Make your business more memorable.

Here are our top five tips for improving your printed marketing collateral:

  1. Consistent branding – It is important to have a flow throughout your marketing materials. If the colour scheme of your website is green and grey, you shouldn’t have a red brochure as this would create confusion.
  2. Great imagery – The old saying that ‘a picture paints a thousand words’ is certainly true when we think of design. One image can often have a greater impact than a full page of text.
  3. Specialty Paper- you can easily improve your marketing collateral by using speciality materials. Textured papers can really enhance the sensual nature of your printed collateral and thus make your brand more memorable. 
  4. Unusual Imprints– Foil stamping, for instance, is a simple way to make your marketing materials appear more expensive and luxurious, without spending a lot of extra money.
  5. Digital interaction – QR codes can incorporate digital elements into your printed collateral.  Audiences can use their smartphones to scan a QR code on your marketing materials to access your website, email or social media account.

Next time you commission printed marketing materials, try incorporating some of the above tips to enhance your collateral and stand out from the competition. 

Need help with your printed marketing materials? Call Sarah Carter today on 020 8544 5500 or email sarah@positiveimagesuk.com

Positive is FSC Certified

Positive has just been FSC recertified! We are proud to have just completed our FSC audit allowing us to be FSC certified for our 9th Year in a row. FSC helps take care of forests and the people and wildlife who call them home.

FSC certified forests are managed to high environmental, social and economic standards. The harvested trees are then replanted or allowed to regenerate naturally. You can find FSC labels on many items including garden furniture, tools and of course paper.

Over the years the paper industry is becoming increasingly more aware of the environment and that is why it is so important for Positive to be part of the increasing awareness.

Here at Positive we only use paper that has come from responsibly managed and sustainable forests. Our paper sources use environmentally friendly methods of production and waste. All our waste paper is then collected for recycling.

To find out more on print and the environment read our blog ‘Is digital marketing greener than print?’

For further information, please contact Danny Sullivan, Managing Director on 020 8544 5500 or email danny@positiveimagesuk.com

Source:

http://www.fsc-uk.org/

 

Print Trends

5 Print Trends for 2018

At Positive we always like to look ahead.  Here are our top 5 print, design and marketing predictions for 2018:-

1. Unexpected Colour Palettes

According to the Pantone Colour Institute, designers in the UK are introducing more unusual colours and colour stories into their Spring 2018 collections.  With 12 call out shades and 4 seasonal classics, Pantone’s Spring 2018  Colour Palette is ideal for more unique and dramatic colour mixing.

 2. GDPR Compliance

The EU General Data Protection Regulation (GDPR) is the most important change in data privacy regulation in 20 years.  GDPR is designed to revise the collection, use and retention of personal data.   The Information Commissioner’s Office (ICO) has produced a handy 12 Steps to Take Now guide in order to help marketing departments meet the 25 May 2018 deadline.

3. Direct Mail Resurgence

Under GDPR “You won’t need consent for postal marketing, but you will need consent for some calls and for texts and emails under PECR”, says the ICO.  With mail having less regulatory restrictions than other channels, we expect direct mail to grow in 2018.  Royal Mail’s GDPR Opportunity with Mail lists12 ways mail could help your organisation thrive in a GDPR world.

4. Personalisation

According to McKinsey & Company, personalisation can deliver five to eight times the ROI on marketing spend, and can lift sales by 10% or more.  So it is no surprise that brands are taking personalisation very seriously.   Hubspot examine 7 brands that take personalisation to another level.

5. Multichannel Marketing

“Multichannel customers spend three to four times more than single-channel customers do”, says SAS, a leader in business analytics.  And as the number of marketing channels continues to rise – and they will – the need to embrace multichannel marketing will become not only a good idea, but a critical one.

 

At Positive we provide the full range of print, direct mail and marketing services. Our multichannel marketing solution can enable your team to publish powerful, personalised and measurable campaigns across multiple channels.

If we can help you with your print, direct mail or marketing, please call Danny Sullivan, Managing Director 020 8544 5500 or email danny@positiveimagesuk.com

How to plan perfect xmas campaign

How to plan the perfect Christmas Campaign

Now is the perfect time to plan and perfect your Christmas marketing campaign.  Here are our top 10 seasonal marketing tips:

1. Start early
Most printers and direct mail houses are extremely busy in the run up to Christmas, so it’s best to contact your chosen supplier as early as possible to discuss your requirements.

2. Set out what you are hoping to achieve
As with any marketing campaign, clearly identify what you want to achieve.   Set targets and think about how and when you will measure success.

3. Utilise print artwork
For a seamless cross media campaign, ask your designer to send print artwork in a jpeg  format, which you can easily post onto websites, emails and social media platforms.

4. Include direct mail
Mail is still opened, still valued, still kept and still drives response. Royal Mail’s Mailmen website provides a wealth of research on the benefits of direct mail http://www.mailmen.co.uk

5. Share seasonal information
Christmas is a great excuse to share content with both new and existing customers.  Consider sharing seasonal information, such as Christmas products, offers, opening times and event information.

6. Make clients & customers feel special
Christmas is an ideal time to reward loyal customers and clients. Consider sending them a Christmas card, gift, calendar, a reward voucher/ discount or perhaps invite them to an exclusive event.

7. Decorate your windows
Windows can be a powerful touchpoints. Window clings are a quick and easy way to transform your windows and get noticed.

8. It’s not just about Christmas
The popularity of Black Friday has grown considerably in the UK over recent years.  In 2017 Black Friday will be held on Friday 24th November.

9. Keep it simple
Christmas is not the time to try a complex marketing campaign. Customers are busy and will be bombarded with marketing communications. In our experience, it’s best to keep it simple.

10. Have fun!
Christmas should be a jolly time of year, so keep it light and have fun!

At POSITIVE we provide a range of seasonal marketing communications including:-

  • Banners
  • Brochures
  • Calendars
  • Canvass mailings
  • Christmas Cards
  • Flyers
  • Information mailings
  • Invitations
  • Leaflets
  • Merchandise
  • Point of sale
  • Posters
  • Reward mailings
  • Vouchers
  • Window clings

To discuss your Christmas campaign or to request a quote, please contact Danny Sullivan on 020 8544 5500 or email hello@positiveimagesuk.com

For more POSITIVE news and insight follow our Linkedin page.  

5 Reasons to Love Print

Print is a true craft. From digital to direct mail, there is a lot to love about print.  Here are our top 5 reasons to love print:-

1. Love digital for speed, personalisation and value
Digital printing refers to modern printing methods that use digital files instead of printing plates. Digital is quick to set up and is therefore usually cheaper for short print runs. Every impression made on the paper can be different, making it ideal for variable data projects.

2. Love litho for exceptional quality and large quantities
Lithographic printing is a more traditional technique that uses an intermediate, such as a printing plate.  Lithographic printing gives exceptional quality and is ideal for larger print runs.

3. Love large format for huge graphics
As the name suggests large format (aka wide format) printing enables printing on larger and thicker materials, making it ideal for posters, banners, signage, pop up stands and other large media. Advances in technology mean that we can now print and cut an ever growing list of interesting materials such as metal, doors, PVC, fabric and even wall paper!

4. Love direct mail for increasing ROI
Direct mail encompasses a wide range of marketing materials including brochures, postcards, leaflets and letters. Royal Mail research found that when mail was included in the marketing mix, total communications ROI increased by 12%.

5. Love finishing for adding the wow factor
In printing, finishing refers to value-added operations that are performed after the ink has been applied to the paper. High end clients often request the latest finishes in order to make their printed marketing collateral really stand out. Popular finishes include foiling, spot uv, scodix, embossing/ debossing, die-cutting and duplexing.

At Positive we provide the full range of integrated print services including digital, litho, direct mail, large format and finishing.  These services are manufactured in-house, ensuring the highest quality control throughout all production processes.

Contact us today to discuss your next campaign on 020 8544 5500 or email hello@positiveimagesuk.com

 

5 Advantages of Coil Binding

5 Advantages of Coil Binding

Coil binding, also known as spiral binding, is a continuous PVC filament formed into the shape of a spring.  The main advantages are:-

1.Colour choice– coil binding is available in 45 different colours and we can even Pantone match to your corporate colours.

2.Versatility– with spiral sizes from 6mm to 50mm, we can coil bind almost any sized document, from a few sheets to 400 sheets.

3.Durability– coil bound documents can lie completely flat.  The coil itself is crush resistant and virtually indestructible.

4.Reliability-the continuous shape of the coil spiral eliminates the possibility of any pages falling out.

5.Made in UK– PDC manufacture the Plastikoil coils here in the UK at their extrusion and forming facility in Perivale, West London.

Coil binding can be used on a variety of documents such as calendars, diaries, pads and brochures.

At Positive we now offer in-house coil binding as well as traditional wiro binding.  If we could help you with your print or direct mail, please contact Danny Sullivan, Managing Director on 020 8544 5500 hello@positiveimagesuk.com

5 Print Trends for 2017

As an innovative print specialist we always need to think ahead. Here are our top 5 print predictions for 2017:

 

1.Natural colours

“Reminiscent of the hues that surround us in nature, our Spring 2017 Fashion Colour Report evokes a spectrum of emotion and feeling” says Leatrice Eiseman, Executive Director of Pantone Colour Institute.  Pantone’s Top 10 Colours for Spring 2017 capture the promises, hope and transformation that we all yearn for each Spring.

 

2.Lean Direct Mail

“Direct mail waste leads to poorer response rates, unhappy customers and increased overall campaign costs” says the Software Bureau. “Lean Direct Mail” is a concept developed by the bureau as a systematic process to minimise waste and maximise results for direct mail campaigns and is a term we expect to hear a lot more in 2017.  Read our 5 Tips to Achieve Lean Direct Mail.

 

3.Personalised Packaging

“Personalised packaging enables printers and brands to add value to products and marketing campaigns and to differentiate themselves from the competition” says Richard Stuart- Turner of PrintWeek.  A recent Smithers Pia white paper found that personalised marketing delivers 31 % greater profits compared to general marketing materials.  Read our case study on Coke’s personalised bottle labels.

 

4.Digital growth  

By 2020, Smithers Pira research group reported digital printing will reach 17.4 percent of the value and 3.4 percent of the volume of all the world’s print and printed packaging.  It’s no surprise that with fast turnaround times, value for money, personalisation and exceptional quality, digital printing is continuing to grow.   Read our 5 Advantages of Digital Printing.

 

5.Branded Document Management

Web 2 Print has come a long way and should now be thought of as branded document management.  Online portals enable designated users to design branded products, order printed documents and manage all of their organisaition’s marketing materials in one place.  Read our 5 Advantages of Web 2 Print.

 

We’d love to hear your print predictions for 2017.  Please leave us a comment in the box below.

At Positive we provide the full range of integrated print solutions including colour management, lean direct mail, personalisation, digital printing and branded document management (Web2Print) as well as lithographic printing, large format printing, finishing and fulfilment.

If we can help you with your print and direct mail please call us on 020 8544 5500 or email hello@positiveimagesuk.com

 

For more print and direct mail news and insight follow our LinkedIn page

 

Related blog articles:

Coke gets personal, using its bottle labels

When an Australian ad agency had the bright idea of putting popular names on Coke bottles, the results were brilliant.

The Challenge

  • Print hundreds of millions of personalised bottle labels within a four –month lead time
  • Match iconic Coca-Cola red colour

The Strategy

  • A total of 12 HP Indigo digital presses ran 24/7 to 24/5 across three months
  • Special ink, pre- mixed by HP Indigo, developed to match Coca- Cola red

Results

  • One billion personalised labels were printed, 150 names in each of more than 32 countries, in 15 languages and five different alphabets
  • Outstanding colour match accuracy

Further Information 

At Positive we offer innovative digital printing facilities ensuring exceptional quality, speed and value for money.

With our HP Indigo technology, no matter how complex or high volume your project may be, your brand colour palette will always be printed consistently and to the highest quality.

Call us today to discuss your print requirements on 020 8544 5500 or email hello@positiveimagesuk.com

 Coke Case Study Copyright – 2014 Hewlett-Packard Development Company

 

5 Advantages of Digital Printing

Digital printing refers to modern printing methods that use digital files instead of printing plates. There are a number of advantages to using Digital Imaging Services over more traditional printing methods. The main advantages of digital print are:-

1.Personalisation & Variable data– Variable Data Printing (VDP) allows for the customisation of individual graphics or text on a print by print basis. Every impression on the paper can be different, making digital ideal for personalised direct mail campaigns. A lot of business use digital printing to help with their business advertising. If this is something that interests you then you might want to take a look at something like spectra integration who can offer you this service.

2.Speed- digital is the perfect option if you need something turned around very fast. Unlike lithographic printing, there is no need to prepare plates so only minimal set-up time is required.

3.Quality– digital technology has improved significantly over recent years. HP Indigo’s Liquid ElectroInk Process (LEP) process matches and at times surpasses traditional offset (lithographic) printing and exceeds competing digital printing technologies.

4.Versatility- digital print is very versatile. HP Indigo printers have the largest media range, enabling printing on over 3,000 certified substrates, including synthetics, darks and metallics.

5.Value– as digital printing is so quick to set up there are minimal set up costs. It therefore offers exceptional value, especially for shorter print runs.

National Gallery Case Study

The National Gallery utilised digital print technology to produce a high quality book (pictured) to commemorate an exhibition of newly acquired Titian paintings .

The books were available for sale within one week, compared to 6-12 week lead-time required for traditional offset (lithographic) printing. The Indigo solution delivered a far more effective and lower-cost solution, without any loss of quality.

About Positive

At Positive we offer innovative digital printing facilities ensuring exceptional quality, speed, versitility and value for money. Our HP Indigo digital technology is ideal for smaller print runs and variable data projects.

Our Surrey based factory provides the full range of integrated print services including digital printing, lithographic printing, large format printing and direct mail.

For further information, call Danny Sullivan, Managing Director on 020 8544 5500 or email danny@positiveimagesuk.com

For more print and direct mail news and insight follow our LinkedIn page

National Gallery Case Study Image & Copy- Copyright 2014 Hewlett-Packard Development Company

Is digital marketing greener than print?

Digital marketing has grown significantly over the past 10 years, with a digital marketing platform being created every hour it seems. But is it better for the environment?

Many of the environmental costs of going online are hidden from view. Nonetheless, with high energy use and low recycling rates, electronic communications are taking their toll in the planet.

Here are our top 10 facts that demonstrate print is actually greener than digital marketing:

1. Displaying a page for 3 minutes on a screen consumes more energy than a printed version

2. An electronic invoice sent digitally releases 242g of CO2, the equivalent of printing and posting 15 paper invoices

3. Just 18 % of electronic equipment is recycled compared to 70 % of paper and board

4. Paper can be recycled 7 times

5. Paper takes just 3 months to biodegrade and does not generate polluting waste

6. If the estimated amount (20-50 million tonnes) of yearly discarded electronic equipment (e- waste) was put into containers on a train, it would go once around the world

7. Sending 20 emails a day over a year emits as much CO2 a year as driving 1,000 km by car

8. With just 1.1% of the world’s greenhouse gas emissions, the pulp, paper and print is one of the lowest industrial emitters

9. Estimates now place servers at between 2-3% of global energy use, roughly equivalent to the energy used by the aviation sector

10. Three to four trees are replanted tor every tree logged in managed forests. European Forests have actually grown by over 30% since 1950.

Two Sides, an initiative by companies from the Graphic Communications Supply Chain concludes that “from newspapers to magazines, from photocopies to leaflets, we believe Print and Paper cannot be beaten for sheer flexibility, impact and sustainability”.

In reality it doesn’t need to be a “either or” situation. There is a place for both printed and digital marketing. However, when it comes to making a decision based on environmental factors, the idea that online use is automatically greener just isn’t true.

ABOUT POSITIVE

At Positive we believe strongly that being environmentally responsible is as important as being technologically advanced. As a FSC certified company we only use paper that has come from responsibly managed and sustainable forests.

By investing in the latest technology we have been able to eliminate the use of developer fluid, minimise alcohol usage, reduce waste and improve efficiencies. For more information visit our environmental page.

We can offer our clients the reassurance that their printing project will be environmentally sound as well as of the highest quality. We provide lithographic printing, digital printing, direct mail and large format. All of our services are carried out in-house to enable tight quality control throughout the production cycle.

Call us today to discuss your next campaign on 020 8544 5500 or email hello@positiveimagesuk.com

Sources

  1. Antalis, UK- Did you know video?
  2. Greenpeace, The E Waste Problem
  3. World Resources Institute, 2013
  4. Cepi Sustainability Report, 2011
  5. BPIF, UK Printing Facts & Figures
  6. Two Sides
  7. Time Magazine, April 2014