Positive Planet

The Positive Print Group is proud to launch our Positive Planet initiative!  Positive and Colouration became partners in the Positive Print Group earlier this year.

The new initiative is a commitment by the group to continue to reduce our environmental impact and produce sustainable solutions for our clients, ourselves and the future of our planet.

2019 has seen an increase in consumer concern over sustainability, with the EU and several other governments committing to banning certain single use plastic items.

Tony Dennington, Managing Director of Colouration said “Sustainability will be a key priority for our clients in 2020.  The Positive Print Group is able to utilise the latest innovation, technology, knowledge and materials to reduce our environmental impact and offer our clients a range of new and exciting sustainable solutions.”

Both Positive & Colouration have a long history of environmental responsibility and Forestry Stewardship Council (FSC) accreditation.

Danny Sullivan, Managing Director of Positive said Our mission is to provide our customers with the products and business solutions to enhance their business operations. Our success is driven by our management systems, which specify our internal procedures, controls and gold standards”.

The Positive Print Group boasts a range of business management accreditations including ISO 9001, ISO 14001, ISO 27001 as well as FSC chain of custody certifications.

The group strives to implement a circular business model by using sustainable materials, sustainable production methods and working with a sustainable supply chain.

POSITIVE, founded in 1994, provides the full range of commercial design, print, direct mail, web2print and multichannel marketing solutions for clients in the retail, media, financial, charity, cosmetics and health and wellbeing sectors.

COLOURATION, founded in 2001, offers the complete spectrum of in-house production facilities, from bespoke and premium large format print and cardboard engineering to manufacturing counter units and floor standing permanent and semi-permanent POS for clients in the beauty, fragrance, retail and events industries.

Looking for a sustainable solution?  Call Sarah Carter today on 020 8544 5500 or email sarah@positiveimagesuk.com

For further information visit our sustainability page. 

FSC Certification

FSC Certification

POSITIVE is delighted to announce that we have been FSC recertified for another year.

The Forest Stewardship Council (FSC) helps take care of forests and the people and wildlife who call them home.

FSC is an international, non-governmental organisation dedicated to promoting responsible management of the world’s forests.

The FSC system allows businesses and consumers to identify, purchase and use wood, paper and other forest products made with materials from well-managed forests and/or recycled sources.

FSC’s “tick tree” logo is used to indicate that products are certified under the FSC system. When you see the FSC logo on a label, you can buy forest products with confidence that you are helping to ensure our forests are alive for generations to come.

At the Positive Print Group, we only use paper and card that has come from well managed forests and/ or recycled sources and both Positive and Colouration hold FSC Chain of Custody Certifications.

Chain of Custody certification ensures that FSC materials and products have been checked at every stage of processing, so that customers purchasing FSC labelled products can be confident that they are genuinely FSC certified.

Looking for a sustainable solution? Contact us to discuss our range of FSC certified stocks and displaying the FSC logo on your printed materials.

Call Sarah Carter today on 020 8544 5500 or email sarah@positiveimagesuk.com

Is digital marketing greener than print?

Digital marketing has grown significantly over the past 10 years, with a digital marketing platform being created every hour it seems. But is it better for the environment?

Many of the environmental costs of going online are hidden from view. Nonetheless, with high energy use and low recycling rates, electronic communications are taking their toll in the planet.

Here are our top 10 facts that demonstrate print is actually greener than digital marketing:

1. Displaying a page for 3 minutes on a screen consumes more energy than a printed version

2. An electronic invoice sent digitally releases 242g of CO2, the equivalent of printing and posting 15 paper invoices

3. Just 18 % of electronic equipment is recycled compared to 70 % of paper and board

4. Paper can be recycled 7 times

5. Paper takes just 3 months to biodegrade and does not generate polluting waste

6. If the estimated amount (20-50 million tonnes) of yearly discarded electronic equipment (e- waste) was put into containers on a train, it would go once around the world

7. Sending 20 emails a day over a year emits as much CO2 a year as driving 1,000 km by car

8. With just 1.1% of the world’s greenhouse gas emissions, the pulp, paper and print is one of the lowest industrial emitters

9. Estimates now place servers at between 2-3% of global energy use, roughly equivalent to the energy used by the aviation sector

10. Three to four trees are replanted tor every tree logged in managed forests. European Forests have actually grown by over 30% since 1950.

Two Sides, an initiative by companies from the Graphic Communications Supply Chain concludes that “from newspapers to magazines, from photocopies to leaflets, we believe Print and Paper cannot be beaten for sheer flexibility, impact and sustainability”.

In reality it doesn’t need to be a “either or” situation. There is a place for both printed and digital marketing. However, when it comes to making a decision based on environmental factors, the idea that online use is automatically greener just isn’t true.

ABOUT POSITIVE

At Positive we believe strongly that being environmentally responsible is as important as being technologically advanced. As a FSC certified company we only use paper that has come from responsibly managed and sustainable forests.

By investing in the latest technology we have been able to eliminate the use of developer fluid, minimise alcohol usage, reduce waste and improve efficiencies. For more information visit our environmental page.

We can offer our clients the reassurance that their printing project will be environmentally sound as well as of the highest quality. We provide lithographic printing, digital printing, direct mail and large format. All of our services are carried out in-house to enable tight quality control throughout the production cycle.

Call us today to discuss your next campaign on 020 8544 5500 or email hello@positiveimagesuk.com

Sources

  1. Antalis, UK- Did you know video?
  2. Greenpeace, The E Waste Problem
  3. World Resources Institute, 2013
  4. Cepi Sustainability Report, 2011
  5. BPIF, UK Printing Facts & Figures
  6. Two Sides
  7. Time Magazine, April 2014